About
Research-driven design
for meaningful products.
I'm Asu Pınar Aksu — a Product Designer with a research-driven approach, specializing in user research, data analysis, and insight generation to create user-centered, meaningful experiences and impactful digital products.
With experience spanning B2B and B2C platforms at companies like Migros One and ebebek, I've led end-to-end design processes — from field observations and customer journey mapping to interactive prototyping and stakeholder alignment.
Beyond design, I've served as a Scrum Master, optimizing team workflows and championing a user-centered culture across cross-functional teams including product, CRM, and data.
Experience
Expert Product Designer
Mar 2025 – Sep 2025Migros One · İstanbul
Conducted field observations for B2B and B2C systems used by store staff and couriers, collaborated with product managers to evaluate operational issues, and designed user-centered interfaces.
Product Designer
Dec 2023 – Mar 2025ebebek · İstanbul
Designed user-centered interfaces for B2C web, mobile web, and app platforms. Mapped customer journeys, collaborated with CRM and data teams, and served as Scrum Master for the Post-Order team.
Jr. UX/UI Designer
Jul 2023 – Dec 2023ebebek · İstanbul
Created comprehensive user journey maps and designed user-centered interfaces leveraging insights from user research.
UX/UI Designer
Apr 2023 – Jun 2023Askipo · İstanbul
Designed user-centered interfaces and developed design systems and guidelines to ensure consistency and usability standards.
Jr. UI/UX Designer
Jan 2023 – Mar 2023Neon Apps · İstanbul
Supported UI kit creation and development of design system foundations in Figma.
Education
Yıldız Technical University
2019 – 2023Bachelor's Degree · Computer Education and Instructional Technologies
Skills & Tools
Design
Figma, Illustrator
Research
Usability Testing, User Interviews, Field Research, UX Strategy
Collaboration
Slack, Trello, Miro, Airtable, Jira
Leadership
Scrum Master